Lacey Madison
Principle & Chief Founder of Sir Consulting
MEET
LACEY
founder
consultant
PRINCIPAL
mama
GORDON R.
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SOME OF THE TITLES I GO BY:
Building & Leading the Next Generation of Elite Female CEOs
Lacey Madison is the Founder and CEO of SIR. Consulting Firm™, SIR. Business Academy™, SIR. Business Accelerator™ and The Elite CEO Academy™. Known as the Gordon Ramsay of female-led businesses, her appetite for disrupting industries is always present. From hustling candy on the playground to becoming a PR/social media expert, Lacey is a born leader, straight-shooter, no excuses kind of gal. Her passion for sales combined with an innate ability to educate led to a career in branding & marketing; aka inspiring women so they can forge their own paths and
get to where they’re trying to go. With 4x Business inc. 2x 7-figure agencies as credentials, Lacey knows what it takes to build, market and scale brands for massive impact. Enter Sir - a high level consulting agency, where she continues to teach female entrepreneurs around the world how to manage their growing businesses. After hours, you’ll find her sipping on iced coffee or a cocktail (usually in PJs), using curse words, and globetrotting with her amazing husband and two sons.
FEATURED IN
SIR (V): FOUNDED ON THE DESIRE TO SERVE, INSPIRE, & REVOLUTIONIZE
Rooted in Masculinity and traditional perspectives (with a modern twist), our approach to consulting is bold, no bullsh*t, and forward-thinking. We operate from a place of tough love to hold you accountable, while cultivating a space of like-minded ambitious women that feed & fuel your next level. You already know what it takes to build a business that thrives on and online – now it’s time to graduate to the league of the Elite and stay there for good.
Sir. is actually an Acronym for Serve, Inspire & Revolutionise. It is the embodiment of everything we stand for inside of the business space and it is the legacy that we want to help our clients pass on to their clients. Sir. is the ULTIMATE juxtaposition because in a world of "Herprenuers" and "MumCEOs" we are Sir. We are bold, we are tenacious, we are hungry for the Elite AND ALL WHILST still being the divinely feminine women we are destined to be.
WHAT WE Do
DIFFERENTLY
01. The Consulting Relationship
We are on a Mission to Normalise Traditional Consulting Approaches back into the Online & Offline Business Spaces. The Coaching & Consulting Industries have exploded in the last decade but along with all of the saturation and competition came the never-ending monster of "more more more".
Whilst Everyone is so concerned by how much they can fluff up their offers to look more appealing or add more bells and whistles to justify their pricing...
Here at SIR. We are Stripping it right back to basics... because where we shine is in our ability to facilitate OUR JOB as Consultants... OUR JOB as Advisors and OUR JOB as DFY Service Providers.
We let our Ability to Strategize, extract, Pioneer, Elevate and Serve speak for itself.
When you work with SIR. in ANY CAPACITY you get to experience our Proprietary Approach to the Consulting Relationship which features a Mix of Strategic Consulting, Advisory & DFY Implementation as well as harnessing all of the skillsets within Coaching & mentorship to bring you a well rounded client experience that creates maximum results.
02. Strategy
Some People are Born to see the World through Numbers & Algorithms, Others are born to see the world through Shapes, Colours and Architecture.
Here at SIR. our superpower is strategy design and execution support. Because in a world of one sized fit's all approaches, you know that you need someone who understands how to build unique and tailored strategies that convert so that you can meet and surpass the million dollar threshold.
03. Transparency & Integrity
We cultivate an environment of transparency within the business & consulting space. No gaps, no hidden agendas – only the most in-depth programs to help you elevate your impact.
In such an Unregulated Industry we FIRMLY believe in cultivating an environment of Transparency, Authenticity & Credibility inside of the Business & Consulting Space. Each of our Offers have been expertly crafted to fill the knowledge gap and remove any hidden agendas that are running rampant among the industry to this day. We want our clients to feel empowered with ALL of the knowledge at their disposal. We want them to be able to make their own decisions and pioneer their own careers without feeling manipulated and always getting the short end of the stick. This transparency always intertwines with deeply rooted comprehension of the Topics, Strategies, tools, and resources taught to our students, we don't tell them half the story, we go deep and we make sure that COMPLETE comprehension is achieved before leaving any program. Transparency in also the way that we deliver our message and our strategies! We are tough love, we say it how it is and we don't sugar coat for our clients. We will keep you accountable and we will keep you in your momentum because that is what you are paying us to do.
04. Accountability
Our Entire Ethos is about helping THOUGHT LEADERS & Pioneers!! We do not have time to Hand Hold NOR do we find that is an effective relationship to have with our clients. We want our clients to continue to see results and trust their expertise BEYOND working with us and the first step in doing that is take accountability for their results. Accountability is a MAJOR core value here at Sir because it defines and outlines the core quality we model to those who want to be our clients.
05. SIMPLICITY
In entrepreneurship & growth, simplicity is key – clarity over quantity. We keep our trainings and blueprints as simple & streamlined as possible to leave space for greater transformation.
Whilst the industry promotes robust business structures and bells and whistles to build, grow and scale companies... we believe the exact opposite.
We believe that building businesses get to be simple.
We believe that by Getting Lean + Agile, Consumer Obsessed, Understanding your distinction and knowing what it takes to grow and when...
you have everything you need to build a conglomerate company.
06. RESULTS
Our Entire Framework and Approach to the Client Experience is about cultivating an Environment of Results. Our Methodology was designed to cultivate an environment of results. The women we call in allow us to facilitate this landscape.
This Entire Consulting Mix was designed so that each of your efforts and key growth initiatives no matter the industry sector, could be far more potent with the SIR. Team in your Corner!
We are not here to Play Small. And Neither should you!
