Lacey Madison
Principle & Chief Founder of Sir Consulting
MEET
LACEY
founder
consultant
PRINCIPAL
mama
THE GOAT
01.
02.
03.
04.
05.
SOME OF THE TITLES I GO BY:
Building & Leading the Next Generation of Elite Female CEOs
Lacey Madison, Founder of SIR. Ventures™ and the world-class SIR. Business Academy Programs™, is an international investor, speaker, and holistic growth consultant redefining the way female founders not only achieve but scale, sustain, and expand success.
Known for helping founders grow from multi-6 to 7, 8, and 9 figures by building simple, sustainable, profitable, and movement-led brands, she has built an elite reputation for not
just scaling businesses—but for building founders worthy and capable of building multi million dollar businesses. Through her signature methodologies, she helps founders turn their yearly revenue into their monthly baseline, step into their highest-level CEO identity, redefine the culture in their category and build high-growth, high-impact businesses that truly stand the test of time.
FEATURED IN
SIR (V): FOUNDED ON THE DESIRE TO SERVE, INSPIRE, & REVOLUTIONIZE
In a world where female founders are boxed into labels like “Herpreneur” and “MomCEO,” we chose SIR.—the ultimate juxtaposition. Because we’re not here to fit into a mold. We’re here to redefine power, authority, and success on our own terms.
Traditionally, “Sir” is a title rooted in masculinity, hierarchy, and dominance. We took it, redefined it, and made it our own—because power isn’t gendered, success isn’t given, and the Elite aren’t born, they are built. SIR. stands for Serve, Inspire, Revolutionize—the foundation of everything we do.
We operate from a place of precision, strategy, and bold execution, holding you to the highest standard while cultivating a space of deeply ambitious women who refuse to play small.
We are **aggressive in strategy, relentless in execution, and unwavering in our pursuit of excellence—**all while embracing the full power of who we are as women.
This isn’t about playing the game. It’s about changing it. And that’s exactly what we do.
WHAT WE Do
DIFFERENTLY
01. We Engineer Businesses for Precision, Not Just Growth
Most coaches & programs teach hustle, more offers, more content, more complexity. We build businesses that scale with intentionality, simplicity, and precision. Our clients don’t just grow—they master lean, scalable models that turn yearly revenue into their monthly baseline.
02. We Don’t Teach Tactics—We Teach Execution at the Highest Level
Most programs give you fragmented, one-size-fits-all tactics that stop working after a few months. We teach execution—flawless, high-performance execution that transforms the way you think, lead, sell, and operate. This is why our clients don’t just make more money—they become powerhouse CEOs leading unstoppable brands.
03. We Build Sales Machines That Print Cash Daily
Most founders are stuck in the content hamster wheel, hoping sales will follow. We teach CONTROL, our proprietary sales system, which has helped clients hit 93%+ close rates and convert high-ticket sales from $500 to $100K in the DMs. Sales shouldn’t feel random—it should feel inevitable.
05. We Operate From a Standard of Excellence
Most programs coddle. We challenge, we refine, we hold you to your highest standard. This isn’t about surface-level validation—this is about real, undeniable results. Our clients don’t come to us to be told they’re “doing great”—they come to become the best in the game.
06. WE BUILD FOUNDERS AS MUCH AS WE DO BUSINESSES
Most programs focus on strategies, tactics, and business mechanics—but what’s a high-growth business worth if the founder behind it can’t hold the weight of what they’re building?
At SIR., we don’t just scale businesses—we elevate the caliber of the founder behind it.
Because scaling isn’t just about sales, marketing, and operations. It’s about:
✅ Holding bigger decisions, bigger numbers, and bigger levels of responsibility without crumbling.
✅ Expanding your capacity for complexity, so growth feels powerful—not chaotic.
✅ Leading with presence, certainty, and authority, so your brand becomes undeniable.
We build founders who move like CEOs, operate like industry leaders, and execute at the highest level.
Because the version of you that built this business? Isn’t the version who will scale it to multi-7 figures. And that evolution starts here.
